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Four reasons not to upgrade your Apple gear this “Black Friday”

Black Friday is supposed to be a big day for deals. But it’s it’s often a bit of a con for consumers, and it’s very likely a bad deal for the environment.

No one is going to object to getting a good deal on something that you need. But what’s troublesome about Black Friday and similar events is the attempt by sellers to panic consumers into buying more and buying sooner than they need to for fear of missing out on a good deal.

Black Friday deals are more a US thing than an Australian one, but not for the first time Apple Australia are promoting deals this Black Friday.

Thinking about upgrading your Apple hardware tomorrow? Maybe take your time in both your interests and those of the environment. While Apple are definitely not the worst offender when it comes to electronic companies and the environment, neither do they do as much as they could, nor as much as some of their rivals.

Here’s why it might be a good idea not to upgrade at Apple’s Australian one day sale on “Black Friday.”

1. It’s maybe not a good deal financially.

Lifehacker reckons past experience shows Apple’s one-day deals are often not all that good.

2. You may be a able to get the same bang for no bucks

.. by upgrading your computer’s software. If your Apple hardware still works, maybe you just need to update it. Apple now lets you update your 2007 or newer Mac to the latest operating system OS X Mavericks for zero dollars. On the other hand the new Mac Book Pro with Retina Display is around A$1,599 in the Apple Store.

3. Ewaste is fast getting out of control.

They’re old figures but according to, 500,000 computers were recycled in Australia in 2006. Sounds like a lot but it’s less impressive when compared to the 8.7 million that were either thrown away, stored or just gathered dust on a shelf in the same year. We’ve been buying computers at a rate of more than 2 million a year since then …

If you have an old computer lying around unused, consider putting it back to work with a software update. If that doesn’t work for you, consider selling it second hand or give it to someone else who can use it.

4. You may be able to find more sustainable alternatives that meet your needs

Ethical Consumers Australia new service, Checking it Twice can help you find alternative Christmas gifts, including more sustinable choices when it comes to electronic gear.

Are you looking for a more sustainable tablet? You could consider the Lameco V3  or  an ARCHOS tablet.

Thinking about accessories to jazz up the look or functionality of your existing Apple product? Check out:

And if you need a new bag to lug around your stuff, consider a recycled rubber laptop bag.

Checking it Twice Logo

Need more suggestions?

Checking it Twice offers personalised gift suggestions. Just provide your budget and a few other details and we’ll get back to you quickly with a few great gift ideas.

Checking it Twice is not a shop and has no affiliations with any retailer.

Checking it Twice and Otter are both projects of Ethical Consumers Australia, a non profit organisation that aims to make it easier for people to make consumer choices that match their values.


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